Eat Pringles like a KING!
Pringles just announced on Tuesday a brand new collaboration with The Caviar Company which will pair the iconic chips with high-end caviar.
It's a limited edition partnership that came to life after a popular TikTok trend that shows people adding caviar on top of Pringles. The trend got huge and the videos have been viewed more than 10 BILLION TIMES. So Pringles decided to cash in.
Pringles US marketing lead Mauricio Jenkins said in a statement. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”
A regular tube of Pringles costs a little under $3, but this new Pringles X Caviar collab is going to cost you juuuuust a little bit more- customers will have three options to choose from, priced at $49, $110 and $140.