Ahhh the 90's! Bring me back to sweaty after school bike rides with my friends throughout the neighborhood, and drinking from hoses when it's a hot day outside! Let's not forget drinking slushies too! Mike's Hard Lemonade is now tapping hard into 90's nostalgia. It has announced a new drink line that features flavors inspired by the '90s. Mike's Hard Freeze line will have four flavors that the company says will remind consumers of their favorite slushy flavors. The brand says the line "delivers all the flavor without the brain freeze." It said the line is being introduced because customers "crave nostalgic flavors, reminding them of simpler times and carefree days."
“New Mike’s Hard Freeze delivers all the flavor without the brain freeze,” said John Shea, chief marketing officer, Mike’s Hard Lemonade Co. “Mike’s Hard Freeze was inspired by 90’s nostalgia with throwback flavors, colors, and packaging. As a first for Mike’s® Hard Lemonade, we crafted four refreshing, delicious and sessionable flavors to create a taste experience that brings back that 90’s nostalgia.”
At 5% ABV, Mike’s Hard Freeze comes in a 12-can variety pack, with both the Blue Freeze and Red Freeze flavors also available in 23.5oz. single-serve cans.
Blue Freeze is a balance of sweet and tart melted blue raspberry slushy and Red Freeze delivers the taste of classic red cherry berry. While White Freeze is inspired by chilled creamsicle and Pink Freeze features the taste of frosty pink lemonade.
Head over to Mike’s Hard Lemonade’s website to learn where you can find Mike’s Hard Freeze nationwide in the coming weeks.