Single parents can now download a new dating app tailored to them. Stir is a platform from the same company that created Tinder and OK Cupid. It will allow users to show potential matches when they have some "me time." It's designed to make sure the calendars between potential matches are coordinated. The company said single parents "are oftentimes underserved" on other apps meant to connect people.
(CNN) Match (MTCH) on Monday rolled out a new service called Stir that aims to remove some of the barriers around dating as a single parent.
The dating services company said Stir focuses on meeting the specific dating needs of single parents that aren't typically addressed on mainstream dating apps. With the app, single parents can compare their schedules and make sure they're not matching with someone who doesn't have the same free time. The app also lets people match via questions about their personality and values.
Stir's parent company Match Group owns Tinder, Match, Hinge, OKCupid and other dating services.
"Every year, we survey and interview singles, and every year, we find the same recurring theme: single parents are having a hard time dating," Dinh Thi Bui, vice president of new verticals at Match Group, told CNN Business. "They felt stigmatized in the dating world, like it is a turn-off to disclose they have children. We also saw that single parents naturally gravitate towards other single parents because they didn't have to explain their constraints as they were in the same stage of life."