March is Women's History Month and Mattell is going all out with a new addition to the Barbie Family... a brand new Eleanor Roosevelt Doll ahead of International Women's Day this upcoming Monday! The doll sells for $30 bucks!
via cbs news:
Barbie announced that Eleanor Roosevelt is the latest historical role model to join its "Inspiring Women" series, which helps fund women-led research on media representation. The Dream Gap project attempts to address bias in the classroom, internalized racial bias and inequities in representation.
The longest-serving first lady, Roosevelt served in the White House during her husband Franklin D. Roosevelt's terms in office, from 1933 to 1945. Known for her humanitarian work, the United Nations spokeswoman also has a long political career of her own.
"A champion of policies around civil and economic rights, Eleanor Roosevelt's passionate advocacy was unwavering, even when faced with resistance," Mattel said in a statement. "Earning the title 'First Lady of the World' for her hard work and dedication to humanitarian efforts, Eleanor Roosevelt's perseverance redefined the role of women in politics and public life."