Target is launching a limited-edition collection with Levi's. From home goods to pet accessories and clothes, they're releasing 100 items altogether. There are throw blankets, sleepwear and a denim dog bed in the collection. Target hopes its partnership with Levi Strauss & Co. will boost apparel sales which have been down amid the pandemic. The new collection will be available in most stores and online starting February 28th.
For Levi’s, the expanded partnership is a way to strengthen ties with a thriving retailer as apparel sales are down and its department store partners have lost ground during the pandemic. Target, on the other hand, has attracted new customers and won more of their business while it’s kept doors open as an essential retailer. Its online offerings, such as curbside pickup, have seen significant growth, too.