First we get the Yuengling/Hershey collab...now we get the Evil Genius/Miller High Life collab?! The world of beer this week rules!
Evil Genius, best known for their super cool/witty pop culture inspired beer names, and Miller High Life AKA the "Champagne of Beers" have just teamed up to create the 'mimosa of beers,' an orange and mango IPA that they're calling "Brunch So Hard". The new beer will be sold in DE, PA and NJ!
The collaborative brew will be available for a limited time in stores throughout Pennsylvania, Delaware and New Jersey starting on Monday, Oct. 12. Four-packs of 16-ounce Brunch So Hard cans also will be available at the Evil Genius tap room in Fishtown for $10.99 each.
"Both Miller High Life and Evil Genius focus on nostalgia and good vibes," said Trevor Hayward, Evil Genius co-founder. "We had so much in common when we sat down and really discussed how this collaboration would work. Both teams just clicked, and we knew that we could create a beer that paid homage to both brands equally."
Miller High Life also has created collaboration brews with Chicago's Off Color Brewing and Terrapin Beer Co. in Athens, Georgia.Evil Genius has had partnerships with Jameson Irish Whiskey and the convenience store chain Sheetz.