Uh-oh millennials! While the summer is almost officially over, the drink that took the season by storm is quickly disappearing!!
Yup...it's being reported that America is literally running out of White Claw hard seltzer!
Why the nationwide shortage? It's very simple: the drink is ridiculously popular.
"We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, White Claw's senior vice president of marketing, told CNN Business. "White Claw has accelerated faster than anyone could have predicted."
This makes sense, as the drink was definitely the trendy thing of the summer, right??
It's reported that "sales of the drink grew 283% to $327.7 million in July compared to the same period last year. Its sales also accounted for nearly 55% of all hard seltzer sales for the week of July 4, a 200% increase since 2018's Fourth of July sales."
That's HUGE! At least it lasted through most of the season! Stock up while you can...or maybe try some of the other hard seltzer brands popping up thanks to the success of the Claws!