It's not exactly the easiest time to launch a new festival...see Fyre Festival + Karoondinha as recent examples of what can go wrong.
BUT, that's not stopping the new MEMPHO fest from launching in Memphis this fall. Set for October 6-7 the new festival on the circuit features headliners Cage The Elephant, plus performances from Cold War Kids, Bishop Briggs and more.
It's a solid lineup - hopefully it goes off without a hitch!