Gary Barbera joins Rumba 106.1 fm as Founding Member Partner and Premiere’s the Gary Barbera $1000 Cash Giveaway during IHeart Philly Launch of Spanish Latino Music format
Charitable Minded Philly Car Guy Gary Barbera, no stranger to the iHeart Philadephia Radio family is proud to be a founding member partner with Rumba 106.1 fm to air high-energy contemporary Latin music. In complements with the exciting launch Gary Barbera added Rumba to his Philly famous $1000 Cash Giveaway -Deposito Directo. Rumba 106.1 was created in recognition of the relevance of the Greater Philadelphia region’s Latino Spanish population. iHeart Philly is tagging Rumba 106.1 “Para Reggaetón Y Variedad En Philadelphia.” Rumba 106.1 will air high-energy contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaetón, Urban Pop, Bachata, Salsa and more, from artists like Bad Bunny, J. Balvin, Jennifer Lopez, Shakira, Karol G, Marc Anthony, etc.
Gary Barbera, Gary Barbera’s on the Boulevard, born, raised, and located in Northeast Philadelphia has partnered with Latino / Hispanic community organizations to uplift neighborhoods and celebrate the Hispanic history and culture within our City of Brotherly Love and Sisterly Affection with his Barbera Cares© Programs and Philly’s famous mascot the Barbera Bear™. When iHeart Philly presented the contemporary Latino music launch founding member partnership to Gary Barbera he knew it was a perfect match.
Gary Barbera said, “It’s about time. This historical moment is reflective of our diverse communities. The creation of Rumba 106.1, the first full power FM signal dedicated to the Latino community, is overdue. The Latino population has grown to over 15% in the Philadelphia region. My roots, business, and our Barbera Cares efforts stay local in Northeast Philadelphia. It’s a privilege to present quality broadcasting to our neighbors, friends, our community and our mutual clients. Gary Barbera Cares will be joining Rumba 106.1 fm not just for celebrating music but for Latino community outreach programs to reach across the neighborhoods. We are proud to join forces for the first Rumba 106.1 community outreach especially during these uncertain times. Gary Barbera’s $1,000 Deposito Directo is another fun way to engage and include the Latino communities.
https://rumba1061.iheart.com/ Sister stations: 105.3 WDAS FM, Philly's Power 99, WUSL, Q102 Philly, ALT 104.5, Fox Sports The Gambler
Learn More about Barbera Brands: www.barberasautoland.com www.barberacareers.com www.garybarberacares.org www.barberabear.com
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About Gary Barbera, Philly’s Famous Bear™ and their Barbera Cares Programs©
Gary Barbera’s on the Boulevard is enhanced by our over 3 Decades of Barbera Cares© Programs of community service and philanthropy and Philly’s famous Barbera Bear™. We are passionate about our Hometown Heroes who we feature on our Environmentally Friendly Green UP & Clean UP Solar Powered Recycling Kiosks- SRK’s. Our PSA’s focus on Distracted Driving Don’t Text and Drive Displays and Keeping the Boulevard Safe & Litter Free Collaborations, Philabundance, AACR- American Association for Cancer Research, Fox Chase Cancer Center, Roxborough and NE Family YMCA’s. 1000’s of Book Bags, Turkeys, Food Boxes, Laptops and Winter Coats have been hand delivered to underserved neighborhoods like Strawberry Mansion and Lawncrest. Proud Inaugural partner of Governor Edward G. Rendell’s Adopt-A-Highway state-wide clean up initiative from the ground up and we champion Philly’s finest and our Veteran’s for their service and sacrifice. The Barbera Bear is EVERYWHERE! Representing our Barbera Brands leading parades, bringing smiles for miles on the faces of children and entertaining while contributing to our communities.